Hiromi Chiba

Vero Appoints APAC Marketing Manager

The rapidly expanding Vero Software is pleased to announce the appointment of Ms. Hiromi Chiba as Asia Pacific Marketing Manager. Ms. Chiba’s role will focus on leading the existing marketing group and nurturing business partner, and reseller relationships throughout the region.

Having previously worked for both SECO Tools Japan and SCHUNK Intec Ltd Tokyo, Ms. Chiba has extensive experience of the manufacturing industry and machine tool partners.

Ms. Chiba is also well qualified to work in an international environment, having graduated from Hokusei Gakuen University in English Literature in 1996.

Originally from Japan, Ms. Chiba has held a variety of roles such as English teacher, exhibition organiser and marketer but over the last eight years has extended her career to marketing roles within the machining industry. These roles have seen her manage many different marketing activities such as exhibition coordination, advertising, website management and writing press releases, as well as being a representative of the Japanese marketing team at Asia – Pacific group.

Ms. Chiba says “I’m looking forward to developing Vero’s extensive marketing activities in APAC and driving collaboration with our parent company, Hexagon.  I’m looking to develop our business opportunities with machine tool builders and cutting tool companies to create a complete solution for our customers’ manufacturing needs.”

Commenting on the appointment, Hideki Hasegawa, Vero’s Regional Director for APAC says “Ms. Chiba is joining at a crucial time when Vero expects significant growth in this part of the world. I am confident that she will help us to develop our marketing channels in the APAC region.”

About Vero Software
Vero sells and supports its range of products through its direct offices in the UK, Italy, France, Germany, Netherlands, USA, Brazil, India, Japan, Korea and China, and through a comprehensive global reseller network across more than 45 countries.

Vero is part of Hexagon (Nordic exchange: HEXA B), a leading global provider of design, measurement and visualization technologies that enable customers to design, measure and position objects, and process and present data.


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